Inboun Marketing for Private Schools. Presentation given to Garden State Christian School Association, located in New Jersey. I was invite to do this presentation in partnership with Advance Christian Schools.
Private School Search Engine Optimization tips to attract parents Enrollment...Schola Inbound Marketing
This webinar focused on how to improve your schools website to attract more visitors. This is was a Private School Enrollment Webinar for the Association of Classical Christian Schools. It was the last in a series of 3.
Social media can be used to support any marketing goal–from awareness, acquisition, engagement, conversion and retention. The key is having a strategy that connects everything together.
Still don't know where to begin? All the answers are in this helpful guide to developing a social media marketing strategy.
5 Tips for Growing inquiries by 50 percent - Enrollment Marketing 101 Part 2 ...Schola Inbound Marketing
Webinar presentation slides on using inbound marketing and SEO strategies to increase inquiries at your school. This slide deck was used by Ralph Cochran, President of Schola Inbound Marketing.
Inboun Marketing for Private Schools. Presentation given to Garden State Christian School Association, located in New Jersey. I was invite to do this presentation in partnership with Advance Christian Schools.
Private School Search Engine Optimization tips to attract parents Enrollment...Schola Inbound Marketing
This webinar focused on how to improve your schools website to attract more visitors. This is was a Private School Enrollment Webinar for the Association of Classical Christian Schools. It was the last in a series of 3.
Social media can be used to support any marketing goal–from awareness, acquisition, engagement, conversion and retention. The key is having a strategy that connects everything together.
Still don't know where to begin? All the answers are in this helpful guide to developing a social media marketing strategy.
5 Tips for Growing inquiries by 50 percent - Enrollment Marketing 101 Part 2 ...Schola Inbound Marketing
Webinar presentation slides on using inbound marketing and SEO strategies to increase inquiries at your school. This slide deck was used by Ralph Cochran, President of Schola Inbound Marketing.
Your Pie (Athens, GA) Digital Marketing CampaignKelly Weber
Digital marketing and ad campaign developed to address the unique problems faced by a local Athens, GA business turned national franchise. Project for UGA's Digital and Social Communications Strategy course (ADPR 5760).
What decisions do you need to make when planning an ad campaign? How do you do it on social media? What objectives and audience targeting options are there? All the answers are in this helpful guide to planning for paid advertising on social media.
Digital Marketing Nanoedegree - Run a Facebook CampaignImad Mawlawi
Created, managed, and monitored an advertising campaign on Facebook for a product. Evaluated post-campaign results to and drafted a strategy for additional campaigns focused on ROI.
Customer Journey Based Marketing Plan
A marketing tactic for each phase of the customer journey including messaging and channel in the table provided
Budget Allocation- Budget allocated for media for the Awareness, Interest, and Desire phase of the Customer Journey in the tables provided. The overall budget for the campaign should be ROI positive.
• Market your Content: include your blog and social posts
• Run a Facebook Ad Campaign: Facebook Ad Images and Results
• Conduct an SEO Audit: Audit and Recommendations
• Run an AdWords Campaign: Ads, Keywords, Recommendations
• Evaluate a Display Campaign: Campaign Results, Recommendations
• Market with Email: Email Plan, Test Message, Recommendations
16 Easy Strategies To Increase Your Enrollmentdickersa2003
After brainstorming and defining what makes my childcare services unique I was able to create marketing strategies that generated inquires and drive my brand into the minds of prospects. I love when people who do not have children or children within childcare age range refer my childcare program to people who do have children.
Your Pie (Athens, GA) Digital Marketing CampaignKelly Weber
Digital marketing and ad campaign developed to address the unique problems faced by a local Athens, GA business turned national franchise. Project for UGA's Digital and Social Communications Strategy course (ADPR 5760).
What decisions do you need to make when planning an ad campaign? How do you do it on social media? What objectives and audience targeting options are there? All the answers are in this helpful guide to planning for paid advertising on social media.
Digital Marketing Nanoedegree - Run a Facebook CampaignImad Mawlawi
Created, managed, and monitored an advertising campaign on Facebook for a product. Evaluated post-campaign results to and drafted a strategy for additional campaigns focused on ROI.
Customer Journey Based Marketing Plan
A marketing tactic for each phase of the customer journey including messaging and channel in the table provided
Budget Allocation- Budget allocated for media for the Awareness, Interest, and Desire phase of the Customer Journey in the tables provided. The overall budget for the campaign should be ROI positive.
• Market your Content: include your blog and social posts
• Run a Facebook Ad Campaign: Facebook Ad Images and Results
• Conduct an SEO Audit: Audit and Recommendations
• Run an AdWords Campaign: Ads, Keywords, Recommendations
• Evaluate a Display Campaign: Campaign Results, Recommendations
• Market with Email: Email Plan, Test Message, Recommendations
16 Easy Strategies To Increase Your Enrollmentdickersa2003
After brainstorming and defining what makes my childcare services unique I was able to create marketing strategies that generated inquires and drive my brand into the minds of prospects. I love when people who do not have children or children within childcare age range refer my childcare program to people who do have children.
This is a combination work of five authors, edited by myself. For further and full presentation use the references provided at the end of the presentment.
Thank you.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
For my Brand Communications Strategy course, I was tasked with planning a media mix for a company by the name of Engage Your Wellness. Engage Your Wellness is a Fort Worth startup company that specializes in research-based wellness and nutrition education in the form of consultations and classes. Focusing specifically on the paid and earned media aspects of the media mix, I laid the groundwork and specific strategies through outlets such as Facebook, Google, and traditional advertisements that will ultimately become shareable content.
How to Set Marketing Goals [+ 30 examples]Beth Farris
Before you spend time on marketing tactics, get clear on your goals! Define objectives, strategies, and tactics. Connect to the larger business mission. I explain how in this presentation.
2. COMPANY BACKGROUND NEWER COMPANY- Just celebrated 15th Birthday in March 2010 Only Present in 5 States- Michigan, Ohio, Alabama, South Carolina, & Wisconsin First Location- Grand River Ave., East Lansing, MI Local, Friendly, Efficient, Focused on Customer Service 50%Annual Growth Rate Annual Profit- $44 Million Slogan- “Have fun, Be happy, Make friends, Love people and Drink Great Coffee.” 112+ Store Locations and Counting
21. Biggby’s advanced Advertising & Marketing team tracks the changes in sales on a monthly basis, therefore the immediate increase in business and profits from this campaign will be evident
23. Effectiveness can also be determined through Word-of-Mouth Promotions and interactions with customers in different Biggby locationsMONITORING BIG SUCCESS
24. Budget Allocation: Depends on the assessment of sales done on a monthly basis by Biggby’s Advertising and Marketing Team Promotional coupons must be accounted for as use of budget, but the additional profit brought in for the company must also be accounted for A Social Media specialist may need to be hired to track the effectiveness of the campaign and monitor success when the customers become more engaged and the popularity of Social Media tactics increase Increase Use of Social Media: During scheduled promotional periods, holidays (with specialty drinks), and if there is a lack of “buzz” about the company SOCIAL MEDIA- INEXPENSIVE, EFFECTIVE, GENERATE ACTIVE RESPONSES FROM CUSTOMERS, LONG-TERM PLAN FOR INCREASING COMPANY SUCCESS UDGET
25. Financially Adequate Promotional Budget Progressing with new technology & forms of communication Reaching new target audiences Taking in even MORE profit! LOVING THE WORLD OF SOCIAL MEDIA! Reaching Customers! RESULTS!